Through a partnership between Pepsi, Jersey Mike's and Aaron Judge, develop a campaign to promote the "Aaron's Way" combo deal. Complete with TVC and an unlock-able content series.
Skills: Art Direction, Design
Creative Director: Matt Nevins
Copy: Basil Infererra, Rachel Johnson
Art Direction: Miranda Rozek, Josh Rainer
Board in Buffalo is a luxury charcuterie catering company in Buffalo, NY. I started this business from the ground up and within one year gained 15k+ social media followers and designed and executed thousands of boards and tables for customers in the Buffalo area.
I designed the brand including all marketing assets, logos, and a custom Shopify website for ordering. I also collaborated with top brands such as Ocean Spray, Rind, and The Buffalo Bills for social media posts and videos.
Skills: Brand Design, UI/UX Design, Food Styling, Social Media Marketing, and Entrepreneurship
Create a refreshed holiday look and feel for Deleon Tequila. Design all on and off premise elements and create custom holiday elements.
Skills: Art Direction, Design
Creative Director: Megan Kapsiak
Copy: Chris Stevenson
Senior Art Director: Brianna Sienkewicz
Art Director: Miranda Rozek
Create an extensive library of assets to be useable across a broad portfolio of foodservice clients. The asset library should feel consistent and look beautiful, while coexisting perfectly with the Pepsi brand look. Over 50 assets were developed.
Skills: Art Direction, Retouching, Design
Creative Director: Eric Smith
Photography: Eric Gilbert
Retouching Lead: Scott McVeigh
Art Direction: Miranda Rozek, Josh Rainer, Josh Palmer
Create a Baja Blast 15th Birthday themed space at the 2019 Taco Bell Franmac Convention in San Antonio, Texas. Create a 15th Birthday theme while staying in the constraints of the Baja Blast Brand.
I designed the pieces for the convention space and sourced all materials. I was the art director on site for set up of all Baja Blast experiences.
Skills: Art Direction, Experiential Design
Creative Director: Eric Smith
Event Director: Gia Valentina
Account Executive: Christina Lavigne
Art Director: Miranda Rozek
Create custom illustrations for Sam’s Club Kid’s Meal Boxes to be in Sam’s Club Cafes nationwide. The theme of the illustrations will change quarterly.
Skills: Design, Illustration, Art Direction
Creative Director: Eric Smith
Copy: Adam Drake
Art Direction and Illustration: Miranda Rozek
Designed and illustrated the theme for a Taco Bell/Pepsico event for a new beverage co-lab. Designed the look and feel for event, sourced materials for the interior space, and art directed on site for set up. Assisted in creating new can designs for Baja Blasts new beverage.
Skills: Art Direction, Experiential Design, Illustration
Creative Director: Eric Smith
Associate Creative Director: Josh Parent
Account Executive: Christina Lavigne
Event Director: Gia Valentina
Art Director: Miranda Rozek
In honor of International Women’s Month, Tracylocke asked female designers to create works of art celebrating women who inspire them. We responded with original illustrations, developed through an array of media, representing some of the most iconic females throughout the ages. Distributed through print and social media, each piece in the series characterizes two women with one uniting word to serve as a reminder to all women that we empower each other through connection.
Skills: Illustration, Art Direction
Executive Creative Director: Shawn Kraemer
Design Director: Aaron Schrade
Award: Gold Addy
A collection of design inspirations for various Diageo brands.
Skills: Art Direction, Design
