Create an extensive library of assets to be useable across a broad portfolio of foodservice clients. The asset library should feel consistent and look beautiful, while coexisting perfectly with the Pepsi brand look. Over 50 assets were developed.

Skills: Art Direction, Retouching, Design

Creative Director: Eric Smith
Photography: Eric Gilbert
Retouching Lead: Scott McVeigh
Art Direction: Miranda Rozek, Josh Rainer, Josh Palmer